There are many elements that go into success of any kind, but one of the most important is the art and science of goal setting. This is why we make knowing how to create clear-cut objectives a cornerstone of our Ultimate Marketing training program.
To start, we teach everyone the acronym SMART. This stands for Specific, Measurable, Achievable, Relevant, and Time-sensitive. These five characteristics can take any vague wish and turn it into a series of short- and mid-term action steps that will lead unerringly to long-term achievement.
We go beyond just applying this formula to our Ultimate Marketing aims and use it in our personal lives as well. We appreciate the need for balance, so we urge our team members to create some goals for private fulfillment as well as public acknowledgment. Mastering a new hobby, hitting a fitness milestone like running a half-marathon or a Spartan, or fulfilling a childhood interest like relearning the guitar are all worthwhile ways to prevent the burnout that could come from being too focused on our careers.
More important than the objectives we set is that we use the SMART system to make them as clear and reachable as possible. Also, studies show that targets are much more likely to be hit when they’ve been written down, so we make sure to do that as well. Like Ultimate Marketing on Facebook for more on the importance of well-set goals for a happy and fulfilling life.