As an ambitious business professional, it’s in your best interest to master the art of public speaking. It’s a challenging undertaking, yet necessary to successful leadership. We often present on behalf of Ultimate Marketing, LLC, so we know what it takes to build rapport with listeners and ensure that they remember key messages.
We always keep the primacy effect in mind as we develop our speeches. It refers to the fact that people most remember the information conveyed to them early on in a presentation. It’s the reason we don’t take up too much time introducing ourselves, and instead we make an impact through the first few points we make.
The use of repetition is helpful as well. As Zig Ziglar once said, “Repetition is the mother of learning, the father of action, which makes it the architect of accomplishment.” Receiving the same messages and taking the same actions over and over again lead to lasting impressions. By reiterating our main messages while speaking publicly, we ensure that our audiences are clear on the key takeaways.
We also try to keep Ultimate Marketing, LLC presentations relatively relaxed and informal. This way, it’s easier for us to convey our authentic selves. We focus on being open vocally, physically, and emotionally. As a result, it is clear to our listeners that we are capable and committed to our work.