Companies benefit in many ways from upholding ethical standards. Living out our core values has certainly helped Ultimate Marketing, LLC build a winning reputation. Here are a few reasons why ethical behavior is so important for every business.
First of all, team members expect the companies for which they work to live up to their guiding principles. They want to know that they are making a positive impact on the world. Giving to charities is one of the best ways to project a caring company image to the outside world. It’s also an ideal way to keep associates engaged in their work.
Just as importantly, consumers expect the brands they support to care about social causes and to make a real difference in the community. One recent study showed that 66 percent of customers are willing to pay a higher price to give their business to ethical companies. This is becoming even more important with the greater visibility social media provides for giveback pursuits.
Customers also become more loyal when a company makes its ethical behavior public. This in turn leads to a more positive work atmosphere in general. We have found that the more customers respect Ultimate Marketing, LLC for our social awareness, the better we all feel about the work we do.
These are just a few of the reasons for companies to embrace and uphold their central values. Like Ultimate Marketing, LLC on Facebook to learn more about how we’re doing just that.